Kuala Lumpur Convention Centre – September 29, 2023 – In a momentous collaboration aimed at redefining the landscape of digital entertainment, UniVRse Interactive Sdn Bhd and Luncai Emas Sdn Bhd have entered into a Memorandum of Understanding (MoU) titled “A Collaboration In The Music Related Development For Empayar: The Melaka Chronicles Mobile Game.” The signing ceremony of this historic MOU occurred on September 29, 2023, at Kuala Lumpur Convention Centre.
The MOU signing was graced by the presence of key executives, including Dato’ Mohamad Nasir Bin Mohamad, Managing Director of Luncai Emas, and Mohd Hezri Amir Bin Abdul Latif, Chief Executive Officer of UniVRse Interactive. Also present were Mohd Khirin Bin Omar, Production Director of Luncai Emas, and Norhaizat Bin Zainal Abidin, Chief Operating Officer of UniVRse Interactive, who jointly witnessed this momentous occasion.
This strategic collaboration aims to create a mutually beneficial partnership between Luncai Emas Sdn Bhd and UniVRse Interactive Sdn Bhd, spanning various domains especially in Gaming & Digital entertainment landscape. At the moment, the focal point of this alliance is towards the music-related development for upcoming Empayar: The Melaka Chronicles Mobile Game.
Luncai Emas Sdn Bhd, a distinguished entity led by Malaysia’s renowned singer, musician, composer, and songwriter, Datuk M. Nasir, was established on January 5, 1990. Over the years, Luncai Emas Sdn Bhd has solidified its position as one of Malaysia’s most successful music publishing companies. On the other hand, UniVRse, is an emerging game development company equipped with cutting edge metaverse and AI technology.
The signing of this MoU represents a significant milestone in the realm of entertainment and digital content development, with a commitment to not only deliver an exceptional fusion of music and technology but also to showcase and promote Malaysian culture and heritage to global audiences. The event concluded with a closing speech by Datuk Ts. Fadzli Abdul Wahit, Head/Senior VP, Digital Industry Development at Malaysia Digital Economy Corporation (MDEC).
About UniVRse Interactive Sdn Bhd: UniVRse Interactive Sdn Bhd is a trailblazing provider of virtual event metaverse solutions, revolutionizing event experiences with cutting-edge technology. It offers a dynamic platform for business, networking, and learning, all within an immersive 3D world. UniVrse also involves in creative multimedia services specialised in gamification, VR/AR and digital marketing services.
About Luncai Emas Sdn Bhd: Luncai Emas Sdn Bhd, guided by Malaysia’s iconic artist Datuk M. Nasir, is a highly successful music publishing company that has shaped the music industry since its inception in 1990. The company is committed to maintaining a delicate balance between artistic expression and commercial viability while staying abreast of evolving music trends and business practices.